Reviews:

 
 

Marketing Plan Pro 11.0 Powered by Duct Tape Marketing

 

"The most comprehensive, easy to understand marketing plan method / software combination I have come across."

 

 
 
 

Archive for the Marketing Strategy Category

Top 3 Small Business Marketing Lessons from Super Bowl XLIX

Here it is 2015, and it has been a few years since I have written Super Bowl marketing lessons. Since the last writing in 2010, we’ve moved past an era when the Internet was a new frontier to a time when social media is so richly engrained in our culture it has always existed for […]

And the Award Goes to…Social Media Platform Business Winners for 2014

Throughout the years, my purpose for WebsiteMarketingPlan.com has been to help you understand how basic marketing and strategic principals apply to your business, no matter what current tools are available. You may have noticed I’ve been off on other projects over the last five years (Google Bobette Kyle, and you will get the gist), so […]

Are Big Super Bowl Ad Spends Logical?

According to CBS, in 2010 a 30-second Super Bowl ad spot cost $2.5-$3.0 million. To those of us whose sales are far lower, this seems wildly excessive. Why would companies continue to set aside mega-budgets for their commercials to be seen on Super Sunday? There is much exposure on game day, of course. But is […]

Super Bowl 2010 Commercials: Consumer Goods, Orgs

I’m putting together a master list of Super Bowl XLVI ads, along with links to each advertiser’s Facebook and Twitter pages. Here’s what I have so far in the categories of consumer goods (non beverage…beer and soda has its own category…more to come) and league / government commercials. Anyone care to help fill in the […]

Learning from Super Bowl Tourism Effect

It is no coincidence that each year’s Super Bowl location is awarded years before anyone knows which teams will be playing. The influx of vacationers and fans is a windfall to the city. The tourism, restaurant, souvenir, and entertainment industries (to name a few) all benefit. Your small business (or any other size, for that […]

Biz Lessons from Super Bowl Parties

Do you-as a marketer or business manager-look at all the hub-bub surrounding the Super Bowl and wonder how you can get in on the action? There are ways that do not require a Super Bowl-commercial-sized budget. My latest article, Super Bowl Parties and Entertainment. How Your Business Can Benefit, may give you some ideas. Here […]

Accepting Credit Card Payments Online

As the Internet becomes a part of daily living for more and more people so does making purchases–and using their credit cards–online. Consequently, if you marketing products or services from a Website, it is increasingly critical that you accept credit cards from that Website as well. If you have researched ecommerce at all, you realize […]

The importance of prequalified Website visitors.

It’s quite entertaining to track the number of Website visitors and celebrate increases in traffic. While number of visits and page views are important, they aren’t the end objectives. Ultimately, you want those visitors to answer your call to action, whether that be purchase, subscribe, download, or contact you. For this reason, it’s critical to […]

Pricing Discounts and Profit

As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will […]

Know the Customer, BE the Customer (The Daysteps Story)

If you have been following along on the Daysteps blog, you know my current project is a planner developed for women to achieve balance, inspiration, and fulfillment in their lives. I have to admit it was a great challenge because it’s for people with very different priorities and viewpoints compared to the average, career-focused consumer […]

// // This is the analytics account created in November 2015. // It has history beginning November 2015. Created it to separate from MyOnlineWeddingHelp. // This is the Analytics property nested under the My Online Wedding Help Property. // It has the whole analytics history. Preserved it to avoid losing historical data. // END ANALYTICS