As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will [...]

If you have been following along on the Daysteps blog, you know my current project is a planner developed for women to achieve balance, inspiration, and fulfillment in their lives. I have to admit it was a great challenge because it’s for people with very different priorities and viewpoints compared to the average, career-focused consumer [...]

Have been working with the makers of Marketing Plan Pro software to bring you a 15% discount and we’ve made it happen! When you order here through WebsiteMarketingPlan.com the discount appears in your cart automatically (no coupon code required). There’s more info about the software on this page and in my review here
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Most small business owners know that positioning their companies as providing the same products or services in the same way as the industry giant can lead to disaster. Kind of like a Chihuahua waving a red flag in front of a bull; one twitch from the giant and they’re dead. Studying the competition and acting [...]

It may be tempting for small business marketers to roll their eyes at the thought of spending $3 million on a single ad spot. Smart marketers, however, pay attention. To them, SWOT is more than a misspelled law enforcement team. They know that strengths, weaknesses, opportunities, and threats can arise at any moment. Another’s weakness [...]

After five years of progressively more offensive Super Bowl advertising, yesterday was the last straw. I’ve switched 36 domain names from GoDaddy to NameCheap.com.
Revisiting the domain registrar list, I was pleased to find that it had exploded since I last researched. Not really into checking out all of GoDaddy’s 952 competitors, I [...]

One of the great things about interactive Internet is the amazing things we can do with it. Super Bowl advertisers are getting more creative at integrating traditional commercials with social media and other online marketing techniques. Several companies have created ancillary videos around the commercials. Here are a couple I have run across so far…
Miller [...]

The 2009 Doritos Crash the Super Bowl contest entrants seem to have stepped it up a notch this year. Similar to past contests, the winner’s 30-second spot becomes a Super Bowl commercial. Since the recession and the fear of being perceived as frivolous is causing many former Super Bowl advertisers to dial down their lineups [...]

Coupon users tend to have higher income and more education than non-users. And the wealthiest among us are some of the most frugal. Think about it.

Sometimes a formula just isn’t enough. A reader, who recently read the Figuring Break Even Point piece from a few years back, was confused about how to use the CPM formula. I responded, explaining — in words and figures — how to figure the break even point using his numbers. Analytical Bobette was pleased with [...]