Just received notice that once again you will be able to vote for your favorite Super Bowl commercials online. CBS will be airing their 2009 installment of “Super Bowl’s Greatest Commercials” on January 31st, 8:00 pm Eastern time (Day before Super Bowl XLIII) and winners will be determined by us.
This year’s top 10 of [...]

Most small business owners know that positioning their companies as providing the same products or services in the same way as the industry giant can lead to disaster. Kind of like a Chihuahua waving a red flag in front of a bull; one twitch from the giant and they’re dead. Studying the competition and acting [...]

It may be tempting for small business marketers to roll their eyes at the thought of spending $3 million on a single ad spot. Smart marketers, however, pay attention. To them, SWOT is more than a misspelled law enforcement team. They know that strengths, weaknesses, opportunities, and threats can arise at any moment. Another’s weakness [...]

After five years of progressively more offensive Super Bowl advertising, yesterday was the last straw. I’ve switched 36 domain names from GoDaddy to NameCheap.com.
Revisiting the domain registrar list, I was pleased to find that it had exploded since I last researched. Not really into checking out all of GoDaddy’s 952 competitors, I [...]

One of the great things about interactive Internet is the amazing things we can do with it. Super Bowl advertisers are getting more creative at integrating traditional commercials with social media and other online marketing techniques. Several companies have created ancillary videos around the commercials. Here are a couple I have run across so far…
Miller [...]

Call me crazy, but I have this thing for figuring out marketing and advertising lessons stemming from the hoop-la surrounding the Super Bowl each year (Much of it is focused on how small businesses can apply similar methods). Here it is 2009 and I have at least one “lessons” article nearly every year since 2002 [...]

The 2009 Doritos Crash the Super Bowl contest entrants seem to have stepped it up a notch this year. Similar to past contests, the winner’s 30-second spot becomes a Super Bowl commercial. Since the recession and the fear of being perceived as frivolous is causing many former Super Bowl advertisers to dial down their lineups [...]

Hello Folks -
This is a special Super Bowl follow-up edition of the WebSiteMarketingPlan.com news. Last month, I invited you to identify trends in Super Bowl XLII advertising and promotional methods, then think of ways you can incorporate them into your own marketing plans. Did you get a chance to do it? I did. Take a [...]

It’s the morning after and commercial popularity results for the 2008 Super Bowl are being published. My personal favorite was the Budweiser “Rocky” commercial. Here is a rundown of various poll results:
The MediaCurve survey resulted in these top 3 2008 Super Bowl commercials:
1. Fed-Ex Ad: Pigeons
2. Budweiser Ad: Rocky
3. Coca Cola Ad: Balloons
(Bridgestone ranked 5th.)
USA [...]

Excuse me, but can FOX do ANYTHING without the American Idol gang? Just aired an exclusive performance by Paula Abdul, with Randy on guitar. She can still move, but I think she was lip syncing. This followed by an interview on the red carpet with Ryan Seacrest. I shouldn’t be surprised. What’s a Super Bowl, after [...]