Call me crazy, but I have this thing for figuring out marketing and advertising lessons stemming from the hoop-la surrounding the Super Bowl each year (Much of it is focused on how small businesses can apply similar methods). Here it is 2009 and I have at least one “lessons” article nearly every year since 2002 [...]

The 2009 Doritos Crash the Super Bowl contest entrants seem to have stepped it up a notch this year. Similar to past contests, the winner’s 30-second spot becomes a Super Bowl commercial. Since the recession and the fear of being perceived as frivolous is causing many former Super Bowl advertisers to dial down their lineups [...]

Hello Folks – This is a special Super Bowl follow-up edition of the WebSiteMarketingPlan.com news. Last month, I invited you to identify trends in Super Bowl XLII advertising and promotional methods, then think of ways you can incorporate them into your own marketing plans. Did you get a chance to do it? I did. Take [...]

It’s the morning after and commercial popularity results for the 2008 Super Bowl are being published. My personal favorite was the Budweiser “Rocky” commercial. Here is a rundown of various poll results: The MediaCurve survey resulted in these top 3 2008 Super Bowl commercials: 1. Fed-Ex Ad: Pigeons 2. Budweiser Ad: Rocky 3. Coca Cola [...]

Excuse me, but can FOX do ANYTHING without the American Idol gang? Just aired an exclusive performance by Paula Abdul, with Randy on guitar. She can still move, but I think she was lip syncing. This followed by an interview on the red carpet with Ryan Seacrest. I shouldn’t be surprised. What’s a Super Bowl, after [...]

The question of what exactly makes a commercial great has long been a controversy among advertisers. Entertainment value is certainly a factor, but these don’t often sell the most product. In the quest to entertain, the brand being advertised can get lost (Back “in the day” when I was in grad school, the popular example [...]

Bob Lachky, executive vice-president for global industry development at Anheuser-Busch, “leaked” tidbits about the AB 2008 Super Bowl commercial spots earlier this week on KMOX radio in St. Louis. According to Bob, the company begins working on many more commercials than they will actually use. If my memory serves (which it often does not…so don’t [...]

CBS aired a special tonight, playing their choice for the top 10 Superbowl commercials ever. The network’s strategy for getting fans involved: go to the CBS Website and vote for your favorite of the top 3. Winning commercials will be announced during the Superbowl next Sunday, February 3. Favorites as of this writing are two [...]

http://www.websitemarketingplan.com/NewsletArch/newsletter01_15_08.htm Hello Folks – 2008 is here! Have you started executing your marketing plan? If not, it is never too late to take action. The marketing plan section on WebSiteMarketingPlan.com helps in a variety of ways. The most recent addition from Kevin Stirtz, “Plan for Profit in 2008 – Here’s an Easy 5 Step Method,” [...]

by Bobette Kyle http://www.websitemarketingplan.com/marketing_management/superbowl6.htm Each year, the Superbowl reliably delivers entertainment and high-profile drama in one form or another. We often forget that behind the entertainment are several valuable marketing and advertising lessons. Pay close attention and you will learn tricks for incorporating current trends into your management and marketing strategies, as well as new [...]