If you had any doubts about the power (or swiftness) of social media, think again. Over the last several days, Johnson & Johnson has felt the downside of this power. Through social media such as Twitter (#MotrinMoms) and YouTube — and blogs across the Internet — moms rebelled at a commercial many saw as patronizing. [...]

Used correctly, I believe commenting on blogs (and leaving a Website link) is a good strategy. Signature links — or links to content supporting or expanding on a point — help the reader learn more about you or find more information and are good strategy. Links plastered on a forum or blog along with a [...]

Writing and distributing articles can be a high-ROI activity (thanks, Chris Knight, for that post), but the potential marketing uses do not stop there. Any place you use the written word represents an opportunity to “recycle” that content. Here are a few ideas to get your creative juices flowing: – Convert part of an article [...]

Over the years, I have noticed that different people interpret the term “Internet Marketing” (or the related “Web marketing” and “Website marketing”) differently. There is nothing inherently wrong with multiple definitions, but it can cause logistical and communication-based confusion when working with vendors or consultants. Wikipedia defines Internet marketing as I do: Interchangeable with similar [...]

I’ve seen this phenomenon in various forms throughout my career (and am certainly not immune to it myself) — whether it be an assumption that the customer understands all the industry jargon, or a blindspot because we’re too close to our own products. We forget, or the thought never crosses our minds, that some part [...]

Apparently I’m ready to take the plunge. I’ve signed onto Twitterfeed and TWhirl. Now “all” I have to do is get over my introversion and be more social!

When I first heard about Twitter — the place where you use only 140 characters to tell people what you are doing right now — my first reaction was “huh?!” Sounded like one of those mysterious high school text-messagey things to me. Lo and behold, there are actually many uses for this micro-communication tool and [...]

Read Newsletter Hello Folks – I recently received a request asking my opinion of different marketing planning products. As I wrote a detailed response, it struck me that I’ve never published any planning tools reviews (duh!). Consequently, I’ve chosen to review my favorite piece of marketing plan software as we enter the planning season: Marketing [...]

by Bobette Kyle Networking and marketing online through social media is catching on with a vengeance. Whether the goal is to attract customers, raise awareness, or personally market ones self, this relatively new approach means trial and error and miscues for many. Don’t let these mistakes sabotage your social marketing efforts. Doing Nothing and Expecting [...]

by Paul Burani Major corporations awoke to the potential of web-based video a long time ago, making online video, whether professionally produced or user-generated content, an important part of their brand marketing agenda. Video is, quite simply, where the growth is. But how can a small business join the party? Often times, all it takes [...]