Marketing Strategy Thoughts

Twittering into the 21st century.

Bobette Kyle — Tue, 07 Oct 2008 19:34:04 +0000

Apparently I’m ready to take the plunge. I’ve signed onto Twitterfeed and TWhirl. Now “all” I have to do is get over my introversion and be more social!

Twitter Web Marketing and Networking

Bobette Kyle — Tue, 16 Sep 2008 15:00:40 +0000

When I first heard about Twitter — the place where you use only 140 characters to tell people what you are doing right now — my first reaction was “huh?!” Sounded like one of those mysterious high school text-messagey things to me. Lo and behold, there are actually many uses for this micro-communication tool and it’s catching on!

My first clue (one I paid attention to, anyway) was a post on Cathy Stucker’s blog abut how she became a “Twitter convertee.” Over the last few months the Twitter topic has repeatedly raised it’s head. Consequently, when I saw a piece from Jim Spencer of JBS Partners on what he’s learned about Twitter, I thought WebsiteMarketingPlan.com readers may find it useful. In “Is Twitter for the Birds“, Jim has some wonderful suggestions about how to effectively integrate Twitter into your Web based marketing or networking activities. He also shares some of his favorite Twitter methods and tools (including Twitter search sites TweetScan and TwitterPacks).

Review: Marketing Plan Pro 11.0 powered by Duct Tape Marketing

Bobette Kyle — Thu, 04 Sep 2008 17:25:46 +0000

As promised, I am sending notice of my review of Marketing Plan Pro 11.0 powered by Duct Tape Marketing before deactivating the emailed newsletter list. I found 11.0 to be different — and more effective at producing a viable strategic plan — than 9.0. I especially liked the new options of producing a: (a) quick, 30-minute plan, (b) a bit more involved basic plan, or (c) the traditional standard plan. The software has always been invaluable to businesses with enough resources to produce the traditional-length plan, but is now much more helpful to the very small business or solopreneur. Read about my Marketing Plan Pro 11.0 purchase and use experiences — and more about my conclusions — here.

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Regards,
Bobette Kyle

Marketing Planning, Marketing Builder 2008, Web-Based Video, Social Media Mistakes

Bobette Kyle — Thu, 28 Aug 2008 19:24:01 +0000

http://www.websitemarketingplan.com/NewsletArch/newsletter8_28_08.htm

Hello Folks -

I recently received a request asking my opinion of different marketing planning products. As I wrote a detailed response, it struck me that I’ve never published any planning tools reviews (duh!). Consequently, I’ve chosen two to review ― which I like for different reasons ― as we enter the planning season: Marketing Plan Pro software and Marketing Builder toolset. The Marketing Builder review is in this issue. You will be able to read my review of the just-released Marketing Plan Pro 11.0 next week on the blog (More about the blog at the end of this note). You’ll also find my article on three different approaches to marketing planning in this issue.

Continuing a previous theme, today’s final two articles address new media. “Social Marketing Leads ― Don’t Make These Online Mistakes” covers some missteps you may make as you become active in online social networking. Paul Burani’s “Web-Based Video Marketing for Small Businesses” is an incredibly helpful piece that demystifies marketing with online video.

On a melancholy note, this will be the final issue of Web Site Marketing Plan News. I have decided to discontinue the formal newsletter, but continue with the Marketing Strategy Thoughts blog, where you can read about marketing planning and Website promotion strategies. The main WebsiteMarketingPlan.com site will also remain.

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I’ll send everyone a reminder to subscribe to the blog when I publish the Marketing Plan Pro review next week (Then I’ll be deleting the newsletter subscription list).

Enjoy!
Bobette Kyle