http://www.websitemarketingplan.com/strategy Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com. Fri, 28 Mar 2008 17:01:18 +0000 http://backend.userland.com/rss092 en So, you have decided to write a nonfiction book to help further your business career (or to help publicize your company), but need the help of a ghostwriter for the actual writing. Most people know in general what a ghostwriter does, but are at a loss when it comes to ... http://www.websitemarketingplan.com/strategy/2008/03/28/hiring-a-ghostwriter/ http://www.websitemarketingplan.com/NewsletArch/newsletter03_25_08.htm Hello Folks - This issue is all about attracting the right people for your product or service. Each of today's articles addresses how to attract customers using a different marketing method. Currently, the hottest methods involve interacting with potential customers and fans directly through social networking. Approaching this like advertising ... http://www.websitemarketingplan.com/strategy/2008/03/26/social-networking-seo-print-publications-new-product-media-release/ by Nancy Marmolejo http://www.websitemarketingplan.com/online/social-networking.htm If you think MySpace, Facebook, and other social networking sites are just for kids, then think again. Authors, entrepreneurs, entertainers, non-profits, and businesses are using social networking sites such as MySpace and Facebook to promote who they are and what they do. Having a professional social networking presence ... http://www.websitemarketingplan.com/strategy/2008/03/26/7-tips-to-build-your-visibility-and-credibility-with-social-networking/ by Marcia Yudkin http://www.websitemarketingplan.com/SEM/local-rankings.htm When you're hunting online for a roofer, bicycle repair shop or optometrist, one of the first screening criteria you use when looking at web sites is "Are they nearby?" You want that question answered in the first five seconds after landing on a company's site. Sounds obvious, right? ... http://www.websitemarketingplan.com/strategy/2008/03/26/location-location-geography-in-web-marketing-and-seo/