Sales and Marketing Pro

 
 

Are Big Super Bowl Ad Spends Logical?

According to CBS, in 2010 a 30-second Super Bowl ad spot cost $2.5-$3.0 million. To those of us whose sales are far lower, this seems wildly excessive. Why would companies continue to set aside mega-budgets for their commercials to be seen on Super Sunday? There is much exposure on game day, of course. But is it really worth millions? Since ad space continues to sell out each year, it’s obvious the answer must be “yes.” Take a peak at the reasons here, in Super Bowl Commercials. What’s the Big Deal.

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