Information gathering for a marketing plan.
Website Marketing Plan News, November 20, 2002
“Marketing Plan Preparation – Information Gathering”
by Bobette Kyle
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment (competition, trends, statistics, etc.).
The article includes 11 different information categories and links to specific resources.
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