Marketing Strategies, Turning a Down Economy into Opportunity, Word of Mouth Advertising, Social Media Content, Qualitative Market Research
Hello Folks –
While the US economy is not officially in a recession, most customers are becoming more cost-conscious as prices in key areas increase. Their needs are changing, but as a marketer how do you know what, exactly, has changed? My “Marketing Strategy for a Tough Economy” explains a method for projecting and integrating change into the marketing mix. Matthew Parente takes it a step further, addressing how to continually create new value â€• no matter what the economy â€• in “Turning a Down Economy into Opportunity.”
Other keys to thriving in a weak economy involve: (a) keeping the customers happy (so they’ll not only become repeat customers but will also spread the word about your products and services), (b) effectively getting in front of customers on their terms, and (c) interacting with customers through research.
“Everything You Need To Know About Word of Mouth Marketing” from Andy Sernovitz, “Social Media Content Creation Process” from Geoff Livingston, and “Qualitative Market Research – Attract Quality Respondents With The Four W’s” by Mark Goodin address these, respectively.