As 2008 approaches, it is once again time to begin marketing and business planning. In this edition, we’ve covered some of the issues to consider during your planning sessions:
– Defining Profit. In my article this month I explain a bit about some of the different levels of “accounting” profit (including a sample profit and loss form) and discuss other, less obvious considerations when screening programs for profitability.
– What is public relations and what are its functions? Dali Singh gives some ideas to help PR efforts reach your target audience.
– There are a lot of newer, flashier Website creation technologies. They may be beautiful, but they are not all search engine friendly. Scott Buresh explains what search engine spiders actually see (and don’t see) when indexing a Website.
I have also included a link to a presentation with my thoughts about online success, testing, search engine basics, and success strategies (which are probably not what you think).
Book Marketing, Planning Weekend in St. Louis
The St. Louis Publishers Association has announced a weekend of book marketing, media, and Internet insights November 2 – 4, 2007. National experts Brian Jud, Penny Sansevieri and Eric Kampmann will be speaking and taking private consultations throughout the weekend. Take a look: http://www.websitemarketingplan.com/book