Sales and Marketing Pro


Merchant account problems, Website navigation, Web marketing goals

Website Marketing Plan News, October 1, 2003

Last week, , I published two of the first four articles on how to match Website content to a visitor’s decision making stage.

The final two are in this week’s issue…

Part 2 of my “Reach Your Website Marketing Goals” article gives ideas for attracting the right visitors.

Helping Consumers Navigate the eCommerce Forest” by John Staubly gives you nine tips for designing a site that “closes the sale”.

Problems with Merchant Account reseller.

I recently had some issues with a Merchant Account reseller. They were hiding fees – nearly $300 worth – and balked at returning my “set-up” fee when I decided not to apply for the account. Read more about it and some questions you can ask a potential merchant account provider to avoid the same situation here.

There is more information about choosing an Internet merchant account or third party payment provider here.


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