New Product? Give It Nine Lives
By Marcia Yudkin
http://www.websitemarketingplan.com/pr/new-product.htm
The closeness between the words “new” and “news” provides a telling clue to how easy it can be to get media coverage for something that’s new. By definition, the media are in the business of covering what’s fresh, what’s unprecedented and what has just happened. Follow these simple steps and publicity can make your product launch a significant success.
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