Sales and Marketing Pro


Review: Marketing Plan Pro 11.0 powered by Duct Tape Marketing

As promised, I am sending notice of my review of Marketing Plan Pro 11.0 powered by Duct Tape Marketing before deactivating the emailed newsletter list. I found 11.0 to be different — and more effective at producing a viable strategic plan — than 9.0. I especially liked the new options of producing a: (a) quick, 30-minute plan, (b) a bit more involved basic plan, or (c) the traditional standard plan. The software has always been invaluable to businesses with enough resources to produce the traditional-length plan, but is now much more helpful to the very small business or solopreneur. Read about my Marketing Plan Pro 11.0 purchase and use experiences — and more about my conclusions — here.

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Bobette Kyle


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