One of the great things about interactive Internet is the amazing things we can do with it. Super Bowl advertisers are getting more creative at integrating traditional commercials with social media and other online marketing techniques. Several companies have created ancillary videos around the commercials. Here are a couple I have run across so far…

Miller Lite

Miller Lite is going with a new Super Bowl concept - 1-second commercials featuring Windell Middlebrooks of the current campaign. According to The Boston Herald Budweiser has an exclusivity clause for its national spots, so Miller is buying spots in 1-second increments on local affiliates. In any case, the outtakes are hilarious. I laughed out loud at a couple. Go to http://www.1secondad.com to take a look.

SoBe

SoBe, who is running a 3D commercial during Super Bowl, kept the cameras rolling and created a “making of” video:

ETrade

E*Trade is continuing their “baby” campaign (And why not? Last year’s ad now ranks 7th ALL time according to CBS). They’ve put together a cute outtakes video of spots that didn’t make the Super Bowl:

More on Past Super Bowl Ads

I have a section here about Super Bowl ads & marketing dating back to 2002 to present.