Sales and Marketing Pro


Tag Lines and Value Propositions. They are Different.

Listening to the MarketingExperiments Powerful Value Propositions Webinar, it hit me that many marketers do not realize that the tag line and value proposition are two different things. While the tag line is a short phrase — often worded to elicit an emotional response — the value proposition answers the question “Why should I buy from you and not a competitor?”

When writing a value proposition, general vagaries are weak. Details and specifics will convince your ideal customers to buy from you. Just how convincing is a function of two things: desire and exclusivity. When customers can find what you offer nowhere else AND it is something they really want, you’ve hit a home run.


Leave a Reply

// // This is the analytics account created in November 2015. // It has history beginning November 2015. Created it to separate from MyOnlineWeddingHelp. // This is the Analytics property nested under the My Online Wedding Help Property. // It has the whole analytics history. Preserved it to avoid losing historical data. // END ANALYTICS