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What Every Search Engine Optimization Company Should Know about Keyphrase Choice

by Scott Buresh
http://www.websitemarketingplan.com/SEM/keyphrase-choice.htm

There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one’s audience. In this article, we’ll discuss two crucial aspects of keyphrase research that your search engine optimization company should be taking into consideration: knowing the prospect and knowing the company.

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