Reviews:

 
 

Marketing Plan Pro 11.0 Powered by Duct Tape Marketing

 

"The most comprehensive, easy to understand marketing plan method / software combination I have come across."

 

 
 
 

Posts Tagged marketing plans

Don’t Overestimate Your Ideal Customer

I’ve seen this phenomenon in various forms throughout my career (and am certainly not immune to it myself) — whether it be an assumption that the customer understands all the industry jargon, or a blindspot because we’re too close to our own products. We forget, or the thought never crosses our minds, that some part […]

Review: Marketing Plan Pro 11.0 powered by Duct Tape Marketing

As promised, I am sending notice of my review of Marketing Plan Pro 11.0 powered by Duct Tape Marketing before deactivating the emailed newsletter list. I found 11.0 to be different — and more effective at producing a viable strategic plan — than 9.0. I especially liked the new options of producing a: (a) quick, […]

Marketing Planning, Web-Based Video, Social Media Mistakes

Read Newsletter Hello Folks – I recently received a request asking my opinion of different marketing planning products. As I wrote a detailed response, it struck me that I’ve never published any planning tools reviews (duh!). Consequently, I’ve chosen to review my favorite piece of marketing plan software as we enter the planning season: Marketing […]

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