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Posts Tagged online marketing

The importance of prequalified Website visitors.

It’s quite entertaining to track the number of Website visitors and celebrate increases in traffic. While number of visits and page views are important, they aren’t the end objectives. Ultimately, you want those visitors to answer your call to action, whether that be purchase, subscribe, download, or contact you. For this reason, it’s critical to […]

Motrin Marketing Collides With Social Media #MotrinMoms

If you had any doubts about the power (or swiftness) of social media, think again. Over the last several days, Johnson & Johnson has felt the downside of this power. Through social media such as Twitter (#MotrinMoms) and YouTube — and blogs across the Internet — moms rebelled at a commercial many saw as patronizing. […]

Links in Blog Comments. What is your View?

Used correctly, I believe commenting on blogs (and leaving a Website link) is a good strategy. Signature links — or links to content supporting or expanding on a point — help the reader learn more about you or find more information and are good strategy. Links plastered on a forum or blog along with a […]

Recycling Article Marketing Content

Writing and distributing articles can be a high-ROI activity (thanks, Chris Knight, for that post), but the potential marketing uses do not stop there. Any place you use the written word represents an opportunity to “recycle” that content. Here are a few ideas to get your creative juices flowing: – Convert part of an article […]

Internet Marketing. What is it?

Over the years, I have noticed that different people interpret the term “Internet Marketing” (or the related “Web marketing” and “Website marketing”) differently. There is nothing inherently wrong with multiple definitions, but it can cause logistical and communication-based confusion when working with vendors or consultants. Wikipedia defines Internet marketing as I do: Interchangeable with similar […]

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