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Posts Tagged Super Bowl Ads

Are Big Super Bowl Ad Spends Logical?

According to CBS, in 2010 a 30-second Super Bowl ad spot cost $2.5-$3.0 million. To those of us whose sales are far lower, this seems wildly excessive. Why would companies continue to set aside mega-budgets for their commercials to be seen on Super Sunday? There is much exposure on game day, of course. But is […]

Super Bowl 2010 Commercials: Consumer Goods, Orgs

I’m putting together a master list of Super Bowl XLVI ads, along with links to each advertiser’s Facebook and Twitter pages. Here’s what I have so far in the categories of consumer goods (non beverage…beer and soda has its own category…more to come) and league / government commercials. Anyone care to help fill in the […]

Biz Lessons from Super Bowl Parties

Do you-as a marketer or business manager-look at all the hub-bub surrounding the Super Bowl and wonder how you can get in on the action? There are ways that do not require a Super Bowl-commercial-sized budget. My latest article, Super Bowl Parties and Entertainment. How Your Business Can Benefit, may give you some ideas. Here […]

Vote: Super Bowl Commercials 2009

Just received notice that once again you will be able to vote for your favorite Super Bowl commercials online. CBS will be airing their 2009 installment of “Super Bowl’s Greatest Commercials” on January 31st, 8:00 pm Eastern time (Day before Super Bowl XLIII) and winners will be determined by us. This year’s top 10 of […]

The “O” in SWOT. Super Bowl Style

It may be tempting for small business marketers to roll their eyes at the thought of spending $3 million on a single ad spot. Smart marketers, however, pay attention. To them, SWOT is more than a misspelled law enforcement team. They know that strengths, weaknesses, opportunities, and threats can arise at any moment. Another’s weakness […]

2009 Super Bowl Ad – Switching Domain Registrars

After five years of progressively more offensive Super Bowl advertising, yesterday was the last straw. I’ve switched 36 domain names from GoDaddy to NameCheap.com. Revisiting the domain registrar list, I was pleased to find that it had exploded since I last researched. Not really into checking out all of GoDaddy’s 952 competitors, I looked into […]

Super Bowl Commercial Outtakes

One of the great things about interactive Internet is the amazing things we can do with it. Super Bowl advertisers are getting more creative at integrating traditional commercials with social media and other online marketing techniques. Several companies have created ancillary videos around the commercials. Here are a couple I have run across so far… […]

New WebsiteMarketingPlan.com Super Bowl Section #superbowl

Call me crazy, but I have this thing for figuring out marketing and advertising lessons stemming from the hoop-la surrounding the Super Bowl each year (Much of it is focused on how small businesses can apply similar methods). Here it is 2009 and I have at least one “lessons” article nearly every year since 2002 […]

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