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Posts Tagged Superbowl Ads

Are Big Super Bowl Ad Spends Logical?

According to CBS, in 2010 a 30-second Super Bowl ad spot cost $2.5-$3.0 million. To those of us whose sales are far lower, this seems wildly excessive. Why would companies continue to set aside mega-budgets for their commercials to be seen on Super Sunday? There is much exposure on game day, of course. But is […]

Vote: Super Bowl Commercials 2009

Just received notice that once again you will be able to vote for your favorite Super Bowl commercials online. CBS will be airing their 2009 installment of “Super Bowl’s Greatest Commercials” on January 31st, 8:00 pm Eastern time (Day before Super Bowl XLIII) and winners will be determined by us. This year’s top 10 of […]

The “O” in SWOT. Super Bowl Style

It may be tempting for small business marketers to roll their eyes at the thought of spending $3 million on a single ad spot. Smart marketers, however, pay attention. To them, SWOT is more than a misspelled law enforcement team. They know that strengths, weaknesses, opportunities, and threats can arise at any moment. Another’s weakness […]

New WebsiteMarketingPlan.com Super Bowl Section #superbowl

Call me crazy, but I have this thing for figuring out marketing and advertising lessons stemming from the hoop-la surrounding the Super Bowl each year (Much of it is focused on how small businesses can apply similar methods). Here it is 2009 and I have at least one “lessons” article nearly every year since 2002 […]

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