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Posts Tagged Superbowl advertising

Are Big Super Bowl Ad Spends Logical?

According to CBS, in 2010 a 30-second Super Bowl ad spot cost $2.5-$3.0 million. To those of us whose sales are far lower, this seems wildly excessive. Why would companies continue to set aside mega-budgets for their commercials to be seen on Super Sunday? There is much exposure on game day, of course. But is […]

Super Bowl 2010 Commercials: Consumer Goods, Orgs

I’m putting together a master list of Super Bowl XLVI ads, along with links to each advertiser’s Facebook and Twitter pages. Here’s what I have so far in the categories of consumer goods (non beverage…beer and soda has its own category…more to come) and league / government commercials. Anyone care to help fill in the […]

Biz Lessons from Super Bowl Parties

Do you-as a marketer or business manager-look at all the hub-bub surrounding the Super Bowl and wonder how you can get in on the action? There are ways that do not require a Super Bowl-commercial-sized budget. My latest article, Super Bowl Parties and Entertainment. How Your Business Can Benefit, may give you some ideas. Here […]

New WebsiteMarketingPlan.com Super Bowl Section #superbowl

Call me crazy, but I have this thing for figuring out marketing and advertising lessons stemming from the hoop-la surrounding the Super Bowl each year (Much of it is focused on how small businesses can apply similar methods). Here it is 2009 and I have at least one “lessons” article nearly every year since 2002 […]

Superbowl 2009 Commercials – Doritos Contest

The 2009 Doritos Crash the Super Bowl contest entrants seem to have stepped it up a notch this year. Similar to past contests, the winner’s 30-second spot becomes a Super Bowl commercial. Since the recession and the fear of being perceived as frivolous is causing many former Super Bowl advertisers to dial down their lineups […]

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