Promotional Products in Marketing

Promotional Products and Promotional Marketing

A promotional product is one that is given to potential (or existing) clients, customers or consumers to remind them of your business. The promotional product – often a shirt or other small, reusable item – is usually imprinted with your business logo, advertising and/or contact information.

Cash – or American Express travelers checks – are sometimes given as promotional incentives as well.

A promotional product can be travel-related. The idea is to give away trips and travel prizes to “high-performing” customers (Check with a promotional agency or law expert on how to structure this kind of promotional marketing program).

Promotional Products and Marketing Incentives For Employees

Your clients and customers are not the only people who will respond to promotional incentives. Promotional products can be for employees (or independent broker representatives) as well. Contests or incentives for certain levels of performance can spur productivity. So, when planning your promotional marketing programs, don’t forget to include internal ones as well.

Ideas For Your Promotions

One way to get promotional ideas is to look at what others are doing, both inside and outside of your industry. Another way is to look at the advertisements and Websites of promotional agencies. Promotional catalogues are often available through these promotional companies. Full-service promotion agencies can help you come up with promotional ideas, ideas for executing promotional product ordering/distribution and other activities related to your promotions.

Some promotional product ideas, which you can use externally with customers/clients, internally with employees or with your independent sales brokers, are below.

Travel-Related

Give travel certificates to top performers

Include “winners” in a company-sponsored trip.

Promotional-Product Related

For business clients or professional employees:
- Flash drives or other useful technology
- Writing pads
- Any job-related item that will be used often
Pocket Mirrors
Tape Measures
Something used often by your customers – for example, pill boxes from/for a clinic or pharmacy.

When buying your promotional products, get prices and feedback from two or three sources before purchasing.